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传世王者荣耀呈现上升趋势

时间:17-05-13 00:28:32 点击:

传世王者荣耀呈现上升趋势

 

《传世王者荣耀》的势头目前依然呈现上升趋势,极高的关注度也衍生出了一系列的周边产业链和话题性,例如售卖的实体卡牌、小学生等。作为一款现象级产品,《传世王者荣耀》已经成为了游戏行业的一个IP,其在不同领域将会有什么动作也是业内关注的重点。

 "King glory" momentum is still showing an upward trend, the high degree of concern has also spawned a series of surrounding industry chain and topic, such as the sale of physical cards, pupils and so on. As a phenomenal product, the "king of glory" has become a IP in the game industry, and its actions in different fields will be the focus of the industry.

传世王者荣耀呈现上升趋势

 

日前,有媒体采访了《传世王者荣耀》项目组的美术副总监战涛,在讨论游戏美术的同时,战涛还透露出一个消息:《传世王者荣耀》未来会考虑动漫化,但需要进一步完善游戏的世界观架构和游戏内容。

根据游戏改编动漫或影视剧,在游戏行业早已不算新鲜事,但前提是游戏必须具有一定用户,且具有广泛的传播效果,形成一定的现象级,并且需要玩家对游戏的世界观有代入感。无论此前的《传世魔兽》、《传世生化危机》等游戏改编的电影,还是《传世啦啦啦德玛西亚》、《传世仙剑奇侠传幻璃镜》这种动漫类影视剧,玩家的认同感都很高,同时还加入了在玩家中流传甚广的梗,例如《传世英雄联盟》的“草丛三杰”,进一步提升了传播效果。

The day before, a media interview of "king of glory" project group, deputy director of war art Tao, in the discussion of the art of the game and at the same time, Tao also revealed a message: "king of glory" the future will consider the animation, but the need to further improve the world view of the game and game content architecture.
According to the game or anime film adaptation, in the game industry had nothing new, but the premise is the game must have a certain user, and has wide spread effect, the formation of a certain phenomenon, and the game player's view of the world into a sense. No matter the "Warcraft", "resident evil" game adaptation of the film, or "La La La", "de Marcia Legend of Sword and Fairy magic glass mirror" the animation film and television drama, game player's sense of identity is very high, but also the popular game player in the stem stream, such as "hero alliance". "The grass Sanjie", to further enhance the communication effect.

 

传世王者荣耀呈现上升趋势

 

从《传世王者荣耀》目前的传播效果和力度来看,无论是其超过5000万DAU的用户群,还是小学生、女大学生的梗,足够其进行动漫化甚至影视剧的改编,不过作为一款强竞技的MOBA游戏,游戏剧情和人物背景并不会像《传世阴阳师》那样受到玩家的重点关注,世界观的代入感相对较弱,玩家着重体验的是游戏竞技性,甚至很多玩家不知道《传世王者荣耀》中的英雄有背景故事,这为改编动漫或影视剧带来一定的困难。相比之下,《传世阴阳师》的大电影已经定档在2018年上映。

 From the "king of glory" the current spreading effect and intensity, it is more than 50 million DAU users, or students and female students' adaptation of the stem, enough animation and even television drama, but as a strong competitive MOBA game, the game story and background of people and will have to focus on game player as the "Yin and Yang teacher" as the world view of the sense of substitution is relatively weak, especially game player experience is competitive game, even a lot of game player does not know the "king of glory" hero in the background story, it brings certain difficulties for the adaptation of animation or television drama. In contrast, the big movie of "Yin Yang division" has been set for release in 2018.

传世王者荣耀呈现上升趋势

 

值得一提的是,同样是MOBA游戏,在人物背景故事的关注度和话题性上,《传世英雄联盟》是高于《传世王者荣耀》的。由于是在移动端,《传世王者荣耀》玩家追求的是随时随地进行游戏,在碎片时间的利用上很少有玩家会耗费一分钟去阅读人物背景故事,同时高DAU和游戏机制也让进入游戏的排队时间大大缩短,无论是单排还是五黑组排都能快速的进行游戏,而《传世英雄联盟》中由于要对双方进行胜率匹配,进入游戏的时间较长,高端玩家甚至排队时间会长达几十分钟,在这段时间里,玩家可以也愿意腾出时间来阅读人物的背景故事。

 It is worth mentioning that, the same is the MOBA game, in the character, background, story attention and topic, "hero League" is higher than "King glory.". Because in the mobile terminal, the "king of glory" is the pursuit of game player game whenever and wherever possible, in the use of fragments of time will take a few minutes to read the game player character story, while high DAU and game mechanism also allows the queue to enter the game time is greatly shortened, the single row or five row of black group can quickly carry out the game, and the "hero alliance" due to match between the two sides winning, entered the game a long time, even high-end game player queuing time will be up to tens of minutes, at this time, game player can also willing to make time to read the characters background story.

传世王者荣耀呈现上升趋势

 

不过MOBA游戏却很难将每个人物的背景故事进行统一串联形成完整、有剧情的世界观。对比此前的《传世啦啦啦德玛西亚》,《传世英雄联盟》中每个英雄也有背景故事,甚至有很明确的阵营对立关系,但是《传世啦啦啦德玛西亚》完全将游戏中的世界观进行了架空,由制作方单独创作了一个新的世界观。如今,《英雄联盟》已经推出世界观系统,未来会逐步将游戏人物的背景故事进行串联。

 However, it is difficult for MOBA games to unify each character's background story to form a complete and plot view of the world. Contrast the previous "Lala de Marcia", "hero alliance" every hero has the story, even a very clear camp opposite relationship, but "La La La de Marcia" completely in the game world view was overhead, produced by the single party created a new world outlook. Today, the League of heroes has launched a world view system that will gradually connect the characters' background stories.

传世王者荣耀呈现上升趋势

 

正如战涛所言,《王者荣耀》如果要动漫化,其世界观的架构还需要进一步的完善,同时游戏内容未来也会逐步的增加,尽量在动漫中有更多玩家熟悉的游戏因素,而不仅仅是对游戏人物的认同。或许这也是游戏改编动漫或影视剧应该探索的方向。

As the war Tao said, "king of glory" to animation, a view of the world architecture also needs further improvement, at the same time the game content of the future will gradually increase, as more familiar game game player in the animation, not only to the identity of game characters. Perhaps this is the game adaptation of animation or film and television drama should explore the direction.

作者:传世 来源:chinahbhq.com
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