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奶茶店打开遇见刘强东嫁入豪门转身成为另一人

时间:17-05-13 10:56:09 点击:

奶茶妹妹最近有点忙。

与比尔盖茨进餐聊公益;在美国开时尚趴,请来包括 Iris Apfel 在内的大咖;超越王思聪,以 24 岁的年纪成为某富人 500 强榜中最年轻的入选者。

她终于刷新了曾经只会甜美微笑的小女孩形象。

从 16 岁走红开始,章泽天就是那个被保护的小女孩。尽管她曾经说,以后想成为杨澜那样影响社会的人。

她努力成为自己,比如进微软当实习生,参加《最强大脑》录制,但收效甚微。不过," 章泽天 " 没有实现的梦想,她如今通过 " 刘强东妻子 " 的身份,开始一点点实现:做投资、搞公益、变时尚。

反之,她也成为京东的一张牌。她与霸道总裁爱情故事里的每一场起伏,都与京东业务线最新动向的时间节点完美同步。

有网友感慨:有了奶茶妹妹,强东再也不愁广告费了。

一个需要独立的女人

Tea sister recently a bit busy.
And Bill Gates dining public; in the United States open fashionable lie, please include Iris Apfel, including big coffee; beyond Wang Sicong, at the age of 24 to become a rich 500 list of the youngest candidate.
She finally refreshed the little girl who had only a sweet smile.
At the age of 16, Zhang Zetian was the little girl who was protected. Although she once said she wanted to be a social influence like Yang Lan in the future.
She tried to be herself, such as an intern at Microsoft and a recording of the most powerful brain, but with little success. However, "Zhang Zetian" did not realize the dream, she now through the "Liu Qiangdong wife" identity, began a little bit of implementation: investment, public welfare, fashion.
On the contrary, she has become a card of Jingdong. The ups and downs of her love affair with the overbearing president are in perfect sync with the timing of the Jingdong's latest line of business.
Some netizens sigh with emotion: "with milk tea sister, strong east no longer worry about advertising fees.".
A woman who needs independence

图:这张照片让章泽天迅速走红

手握奶茶,皮肤吹弹可破,笑容人畜无害,8 年前,奶茶妹妹的这张照片最早被花痴网友在体育社区虎扑爆出,媒体跟进报道,2 天后,她红遍全国。

柔弱,可爱,漂亮,这是 16 岁的章泽天留给互联网世界的第一张脸,也成为很多人对她的第一印象。

连女生都想保护她。一位与章泽天同级的清华女生曾经透露:奶茶妹妹在学校的口碑很不错,大家都想保护她,尤其是她被网友和负面舆论攻击的时候。

不过," 被保护的对象 ",这个帮她俘获粉丝的人设,后来一度变成她的绊脚石——当她成为微软实习生的时候、成为哥大交换生的时候,甚至到后来,成为刘强东女朋友,继而成为刘太太的时候,她似乎都在刻意向外界证明自己的能力。

" 我一直努力撕去别人贴在我身上的花瓶标签 ",在微软小冰项目实习时,章泽天接受采访时说。

但结婚之前,她的公众形象并没有发生质的改变。

她看起来太乖巧了。16 岁成名时的少女形象跟随了她太久:校服、粉色、泡泡袖,长久以来都是她的关键词。

2014 年 3 月,哥大交换生章泽天被爆与刘强东恋爱,她亦以少女的口吻在微博上澄清:

" 都是人才!~ 勤劳勇敢踏实肯干极富创造力和想像力的伟大中国人民!给大家跪了 …… 合上电脑,带上耳机,过自己的生活,为自己的生活填上魅力的风景才是有意义 "。

这条迅速被评论 2W+ 的微博,后来成为章泽天被打脸的依据:两天后,牵手照被曝光,没过多久,刘强东通过微博承认了恋情。

很长一段时间里,这都是一对不被祝福跟看好的情侣。19 岁的年龄差、企业家与清华美女网红,这些都是容易招致非议的元素。章泽天被骂 " 物质女 ",两人同行被拍时,她身上的 Chanel、爱马仕变得格外显眼。

Photograph: Zhang Zetian quickly became popular with this picture
With tea, skin blowing shells can be broken, smile harmless, 8 years ago, this picture of her sister's milk was the first users in the community sports anthomaniac tiger broke, media follow-up reports, 2 days later, she was popular in the country.
Effeminate, cute, and pretty, the first face left by Zhang Zetian, 16, to the Internet, has become the first impression many people have of her.
Even the girls wanted to protect her. One of the Tsinghua girls at the same level as Zhang Zetian has revealed: "tea sister in school's reputation is very good, we all want to protect her, especially when she was attacked by netizens and negative public opinion.".
However, the "object" is the protection of the fans to help her capture set, later was to become her stumbling block when become big brother exchange students, she became Microsoft intern, and later became a friend of Liu Qiangdongnv, and then become when Mrs Liu, she seems to be in the moment outside to prove his intention the ability of.
"I've been trying to rip off the vase labels that people put on me," Zhang Zetian said in an interview at the Microsoft wheatgrass project.
But before her marriage, her public image had not undergone a qualitative change.
She looks so cute. The girl who became famous at 16 was following her for too long: school uniforms, pink and bubble sleeves have long been her key words.
In March 2014, Zhang Zetian, an exchange student, was shocked and fell in love with Liu Qiangdong. She also clarified in the tone of a young girl on micro-blog:
They are all talented people! Industrious, brave, down-to-earth, hardworking, creative and imaginative Chinese people! Give everybody your knees...... Close your computer, bring your headphones, live your life, and fill your life with a charming landscape".
This was quickly review 2W+ micro-blog, and later became the Zhang Zetian was hit in the face: two days, according to hand photo exposure, not long after, Liu Qiangdong acknowledged the affair by micro-blog.
For a long time, this is a pair of lovers who are not blessed and optimistic. 19 years of age difference, entrepreneurs and Tsinghua beauty nets red, these are prone to criticism of the elements. Zhang Zetian was scolded "material female", two colleagues were photographed, her Chanel, Hermes became particularly conspicuous.

图:俩人同行被拍,奶茶身背 Chanel 价值 38200

她成为娱乐、时尚号的热门题材,以 " 衣品差 " 为主题。

以微软实习生现身小冰发布会时,一套不合身的黑色西装,让她看起来像穿上大人衣服装成熟的小女孩。

而 2015 年京东智能奶茶馆开业当天,章泽天穿上一条售价 1.7W 的 Valentino 短裙,但皱巴巴又毫无气场,看起来十足淘宝货。

Figure: two colleagues were photographed, milk tea body Chanel value of 38200
She became a popular subject of entertainment and fashion, focusing on the "poor clothes.".
To Microsoft interns appeared wheatgrass conference, a suit of black suit does not suit, so she looks like wearing adult clothing, clothing mature little girl.
But in 2015 the Jingdong of intelligent Tea Museum opened on the same day, Zhang Zetian wore a skirt for 1.7W Valentino, but there is no wrinkled aura, looks full of Taobao.

图:京东智能奶茶馆开业,夫妻俩携手站台

中国日报网用了这样的标题形容她:奶茶妹妹穿衣极尽奢侈,可大牌傍身依旧廉价。

踩着一路非议,2015 年 10 月,两人奉子成婚,此时,22 岁的章泽天从清华毕业不足半年,被网友讽刺 " 套牢刘强东 "、" 心机女 "。

看起来,即将成为阔太的她,似乎要甩不掉 " 花瓶 " 的标签了。

一个需要柔软的男人

当柔弱的富二代章泽天还在南京上幼儿园的时候,宿迁农村出生的人大学生刘强东已经鼓捣过饭馆、开过电磁售卖小摊,终于在 1998 年创立了京东。

这个名字,一半取自刘强东,一半取自龚晓京,时任刘强东的女朋友兼创业伙伴。

刘强东的故事,是一部典型的屌丝逆袭史。

他出身贫寒。根据其自传里的说法,他 5 岁就要照顾 3 岁的妹妹,再大一点,割猪草、挑水的活儿什么都干。1995 年从宿迁考入人大后,就开始拼命做兼职赚钱,养活自己之外,还把钱寄回家给外婆治病。

毕业前,他已经有了 20 万积蓄,后来因为开小饭馆经验不善,赔了个精光。发源于中关村大卖场的京东,最终成为他发家之源。

Figure: Jingdong smart tea restaurant opened, the couple hand in hand with the platform
China Daily used this title to describe her: "milk tea, sister dressing, extravagant, big name, still close to the body, still cheap.".
On a road of criticism, October 2015, two people married, at this time, the 22 year old Zhang Zetian graduated from Tsinghua was less than half a year, Toshiba "stuck with Liu Qiangdong", "female brains".
It looks like she's about to become rich. She doesn't seem to be able to shake off the label of a vase.
A man who needs a soft hand
When the tender two rich generation Zhang Zetian in Nanjing kindergarten, Suqian rural born students Liu Qiangdong has been tampered with, the restaurant opened the sale of electromagnetic stalls, finally in 1998 the Jingdong was founded.
Half of the name comes from Liu Qiangdong, half from Gong Xiaojing, then Liu Qiangdong's girlfriend and founder partner.
Liu Qiangdong's story is a typical history of cock wire counterattack.
He comes from a poor family. According to his autobiography saying, he is 5 years old to take care of 3 year old sister, and then a big, cut Zhucao, what do the work. In 1995, after he was admitted to the National People's Congress in Suqian, he began to work hard to earn money and support himself. He also sent the money home to treat his grandmother.
Before graduation, he had 200 thousand savings, but later because of small restaurants experience bad, lost all. The Jingdong, which originated from the Zhongguancun hypermarket, eventually became the source of his fortune.

图:刘强东在中关村摆柜台卖光碟时的照片

从苦难中生长出的强硬,成为刘强东血液里的一部分。

他控制欲很强。

尽管在 2014 年京东上市前的一轮媒体采访时,他反复强调,强势霸道是外界对他最大的误解,但他此前的一些言论似乎流传更广,比如 " 不能接受任何人染指京东 "、" 京东的控制权必须在我手里,否则我就卖掉它 "。

一个典型强东作风的事情是,京东每天的早会制度已经持续多年,参会者包括公司 100 多个高管。

会上,负责人要逐一汇报情况,便于刘强东了解具体业务线。越过 CXO 向业务管理者提出的质疑跟反问,常常能让高管们惊出一身冷汗。

相比于马化腾的低调务实、马云的人生导师范儿、李彦宏的精致帅气,出身宿迁农村,发家于中关村卖场的刘强东,显得有些草莽之气。

他对员工,尤其是来自农村的员工确实不错。为底层配送员交足五险一金,关心他们的住房条件,这些故事时常见于京东的 PR 稿中。

公开场合,刘强东习惯称他们为兄弟,而非精英化互联网公司里更常用的称呼 " 同学 "。2017 年京东年会上,他提出京东的下一个 12 年要转型为技术公司,同时也保证:我们不会有兄弟因为技术而失业。

他的乡土意识极强,大概是互联网大佬里最热爱家乡、并将这种热爱付诸实际行动的人。跟 " 杭州佬 " 马云通过在政坛商界长袖善舞,为家乡引入资源与关注的做法不同,刘强东的做法更加直接——送钱。

比如投资 45 亿建科技园;把呼叫中心搬到宿迁;设立京东特困救助基金,为母校出资 133 万购买校车等等。

而最受关注的莫过于 2015 年刘强东带章泽天回老家,为全村 650 多名 60 岁以上老人发放每人一万元 " 春节特别红包 ",还拉着章泽天介绍 " 这是我媳妇 "。

虽然 22 岁的章泽天被村里老人误认为是刘强东女儿的段子甚嚣尘上,但此举在当地口碑甚好。

Picture: Liu Qiangdong's photo of selling CDs at counter in Zhongguancun
The toughness that grows from suffering becomes part of Liu Qiangdong's blood.
He has a lot of control.
Although the Jingdong in 2014 prior to listing a media interview, he repeatedly stressed that the strong bully is outside the biggest misconception about him, but he had some words appeared to spread more widely, such as "can not accept anyone on Jingdong" and "Jingdong control must be in my hand, or I'll sell it".
A typical strong east style thing is, Jingdong daily morning meeting system has been going on for many years, participants include more than 100 executives.
At the meeting, the person in charge should report the situation one by one, so that it is convenient for Liu Qiangdong to understand the specific business lines. Questions and questions raised over business managers from CXO often give executives a cold sweat.
Compared to Ma Huateng's low-key and pragmatic, the life of Ma Yun, Robin Li's mentor fan fine handsome, born in rural Suqian, Zhongguancun fortune to store Liu Qiangdong, somewhat wilderness of the gas.
He's really good for employees, especially those from the countryside. Pay five social insurance and one housing fund as the underlying delivery staff, care about their housing conditions, these stories are common in the Jingdong's PR release.
Publicly, Liu Qiangdong used to call them brothers, rather than the more commonly used term "elite" in the Internet Co". At the annual meeting of the Jingdong in 2017, he suggested that the next 12 years of the Jingdong would be transformed into a technology company, while ensuring that we would not have brothers who were unemployed because of technology.
He has a strong sense of local culture. He is probably the one who loves his hometown most of the Internet bigwigs and puts such love into action. Through the political business with resourceful "Hangzhou guy" Ma, introduction of resources and attention for the home practice, Liu Qiang East is even more direct: money.
For example, 45 investment million to build science park; call center moved to Suqian; the establishment of a Jingdong poor rescue fund, invested 1 million 330 thousand to buy the school bus for the alma mater and so on.
The most attention is the 2015 Liu Qiangdong brought Zhang Zetian back home, paid ten thousand yuan per person "Spring Festival special envelopes" for over 60 years old in the village more than 650, also pulled Zhang Zetian "this is my wife".
Although the 22 year old Zhang Zetian was mistaken for the elderly in the village is the daughter of Liu Qiangdong piece is rampant, but this very good reputation in the local.

图:2015 年春节,刘强东带奶茶妹妹回家乡过年

" 我离开老家时,背着 76 个茶叶蛋和外婆缝在内裤里的 500 元现金!" 刘强东最近透露了这个故事,解释为何如此热衷于回报家乡。当年,这些全村人凑来的茶鸡蛋跟钱,是他上大学的第一笔也是唯一一笔费用,正是这些,给了他 " 走向全世界的机会 "。

聪明、努力、高效、强硬,2015 年 10 月结婚之前,刘强东给人的印象,正如早年间以 3C 产品起家的京东,透着一股白手起家中年成功男士的霸气跟土气。

对于后者而言,这是硬伤。

这样的京东对女性缺乏吸引力。刘强东有一个观点:男性用户超过 50% 的零售平台一定会亏损,因为女性购买的多是服装、鞋帽、化妆品等生活日常相关的高毛利商品,而男性购买的多是 3C、电器等低毛利商品。

但早期京东用户就是以男性为主,这个状况直到 2012 年 6 月才第一次改善,当月,京东女性用户达 52%,首次超过男性。

京东需要柔软,所以从 3C 电器转向了全品类;刘强东需要柔软,所以就有了 2015 年 10 月在澳洲那场梦幻而盛大的婚礼。

Figure: 2015 Spring Festival, Liu Qiangdong brings tea sister to return home for the new year
"When I left my home town, I was carrying 76 tea eggs and 500 yuan of cash from grandma in my underwear! "Liu Qiangdong recently revealed the story and explained why he was so interested in returning to his hometown. In those days, the tea, eggs and money brought together by the whole village were the first and only cost of his college trip, which gave him the opportunity to travel all over the world".
Smart, efficient, hard, tough, in October 2015 before marriage, Liu Qiangdong gave the impression, as early as 3C products started Jingdong, with a start empty-handed successful middle-aged men domineering and rustic.
For the latter, it is flawed.
Such Jingdong are unattractive to women. Liu Qiangdong has a point: male users more than 50% retail platform will be a loss, because women buy more clothing, footwear, cosmetics and other daily life related to high margin products, while men buy more 3C, low margin commodity appliances etc..
But early Jingdong users dominated by men, the situation did not improve for the first time until June 2012, when Jingdong users reached 52% for the first time, more than men.
The Jingdong needed to be soft, so he switched from 3C to the whole category; Liu Qiangdong needed to be soft, so there was a fantastic and grand wedding in Australia in October 2015.

图:2015 年 10 月 1 日,俩人在澳洲举行了婚礼

婚姻改变了什么

今日资本徐新曾经这样形容刘强东结婚生女后的变化:1、瘦了很多;2、爱笑了很多。

被这桩婚姻改变的,不仅仅是刘强东。

Graph: October 1, 2015, two people held the wedding ceremony in Australia
What has marriage changed?
Today, capital Xu Xin ever described Liu Qiangdong's change after marriage: 1, a lot of thin; 2, love a lot of laughter.
It was not just Liu Qiangdong who was changed by the marriage.

图:霸道总裁与女儿有爱场景

婚后,成为刘太太的章泽天走起投资人的路线。婚前那个站在刘强东身侧的柔软女孩,开始独自处理一些投资事务。

2016 年年初,刘强东在参加亚布力中国企业家年会时透露," 我是把我家庭的投资分开,家庭的投资全部交给太太,她投的很优秀,包括投资 Uber。"

根据此前媒体报道,章泽天的投资主要通过 " 东辰投资控股有限公司 " 进行,刘强东出资 5000 万,占公司 50% 股份,章泽天是董事长。其工商信息显示,公司已经进行了 8 次投资。

Uber 之外,章泽天最有名的投资项目是做 K12 的作业盒子。作业盒子创始人刘夜对其评价是:直接、果敢、但不盲目。

" 作为一位投资新手,章泽天显得很果敢,从认识我到决定投我,整个过程只有 2 天,其间我们只见过一面。这位 22 岁的清华女生刚加上我微信,一上来就问我:‘你们还需要钱吗?’ "

在刘夜公开的版本里,章泽天与作业盒子的最后谈判是她独立完成的,没有带刘强东。

2 个小时的谈判里,她与三位创始人互相发问。" 与那种言辞犀利的投资人不同,她的提问并不刁钻,主要围绕作业盒子的产品和团队背景展开。多数时候,章泽天问的是些‘是什么’和‘为什么’的基础问题 ";

她应该做了很多功课,刘夜回忆,被问及作业盒子的产品好在哪里,不好在哪里时,章泽天回答得很细致。

而刘强东透露,自己只教过章泽天看财报,具体的投资行为,全交给她去决定。" 我不会看,完全信任她。如果不信任,那还结什么婚?"

一个成功的佐证是,章泽天投资的奶粉品牌 Bubs,上市后股价三天翻了 3 倍。

生活的变化往往会写在脸上。或许是这些经历让 93 年的章泽天找到了美貌之外的自信,时尚号们发现,2016 年 3 月产女后,章泽天的衣品变好了,昔日青涩的小女孩气场终于不见了。

出席公共场合时,她开始穿简约大方的衣服,看起来温婉精致,尤其是最近几次亮相,频频被时尚自媒体人赞赏。

Figure: overbearing president and daughter love scene
After marriage, Mrs. Liu's Zhang Zetian took the investor route. Before marriage, the soft girl standing on the side of Liu Qiangdong began to deal with some investment matters alone.
In early 2016, Liu Qiangdong participated in the annual meeting Chinese Yabuli entrepreneurs said, "I was separated from my family investment, family investment all the way to the lady, she cast is outstanding, including investment Uber. "
According to earlier media reports, Zhang Zetian's investment mainly through the "Dongchen Klc Holdings Ltd", Liu Qiangdong invested 50 million, accounting for 50% of the shares, Zhang Zetian is chairman of the board. Its business information shows that the company has made 8 investments.
Beyond Uber, Zhang Zetian's best-known investment project is the K12's job box. Liu Ye, the founder of the box, comments on it: direct, courageous, but not blind.
"As an investment novice, Zhang Zetian looks very bold, from knowing me to deciding to vote for me, the whole process is only 2 days, during which we have only met one side.". The 22 year old Qinghua girl just added me WeChat and asked me, "do you need any more money?" "
In the night of Liu open version, the final negotiations Zhang Zetian and the box is work independently without her, Liu Qiang east.
In 2 hours of negotiations, she and three founders asked each other. "And that the sharp words to different investors, her question is not tricky, mainly on the operation box product and team background. Most of the time, Akizawa asked what "is based on the question of what" and "why"";
She should have done a lot of homework, Liu night recalled, was asked about the work box products fortunately, where not good, Zhang Zetian answered very carefully.
And Liu Qiangdong discloses, oneself taught Zhang Zetian to look for earnings only, specific investment behavior, all give her to decide. "I won't see it. Trust her completely.". If you don't believe it, what else will you marry? "
A successful proof is the Zhang Zetian investment milk brand Bubs, three days after the stock 3 times.
Changes in life are often written on the face. Perhaps these experiences let 93 years Zhang Zetian found a beauty beyond self-confidence, fashion, they found that in March 2016 after the production of the female, Zhang Zetian's clothing is better, sentimental old little girl aura finally disappeared.
When attending public occasions, she began to wear simple and elegant clothes, looks gentle and delicate, especially in recent appearances, frequently by fashion from the media appreciated.

图:与盖茨会面,黑白横条套装得体优雅

图:与 Iris Apfel 合影,粉色 V 领连衣裙简单大方

曾经拼命扮成熟的黑历史,终于翻篇了。

图:与田朴珺合影的黑历史照片

投资之外,章泽天还在忙公益。夫妻俩成立了公益基金会,章泽天出任荣誉理事长。

2015 年天津爆炸事故后,基金会捐款 1000 万;今年 2 月,向宿迁捐助超过 1 亿,用于教育养老文化等公益事业。

此外,基金会还推动南京外国语学校与京东共建分校,在宿迁落地——这比直接送钱显得高级多了。前者是章泽天的母校,京东官方宣称,她在其中起到了重要作用。

有意思的是,在今年年初的捐助签约仪式上,章泽天大方介绍,自己已经是宿迁的儿媳妇了。而对刘强东,她会用 " 老刘 " 这样的称呼,称先生负责公司的事情,公司之外的东西自己说了算。

这与三年前的奶茶妹妹判若两人。当时有媒体追问:那你们有见过父母是吗?

章泽天的回答是:额 ……

一场持久的自我消费

今年 2 月,刘强东参加了央视《遇见大咖》节目,谈到章泽天时他说:" 我脸盲,我跟她在一起不是因为她漂亮,因为我根本不知道她漂亮不漂亮 "。

" 脸盲强东 " 的人设是否真实尚不可知,不过,刘强东显然清楚,奶茶妹妹的吸睛能力,以及对京东品牌的帮助。

此前,京东在营销上只有一张人物牌:刘强东。

京东没有马云这样善于煲鸡汤的人生导师,但在炒作老板的力度上,丝毫不输给对手。在知乎问题 " 刘强东和章泽天在一起你怎么看 " 里,有网友梳理了 " 京东爱情故事的离奇时间线 ":

京东初恋:曝光时间 2010 年年底,时值当当网赴美上市,刘强东微博恭喜,自爆 " 京东 " 一名取自初恋女友,成功吸睛;

西红柿之恋:2012 年 7 月,刘强东与时任京东商城小家电总监庄佳几乎同时发布了类似的西红柿照片,引发恋爱猜测。2 天后,京东商城生鲜频道上线;

奶茶恋:2014 年 3 月,网络爆料,4 月初,刘强东发微博承认。那段时间京东正在谋求上市。

此后,刘强东与章泽天爱情故事里的每一段起伏,都与京东业务新动向的时间节点神奇吻合:

以 2015 年为例—— 1 月,微博传分手,赶上京东推企业创收计划;2 月,回宿迁老家,时值京东春节促销;5 月,求婚,京东 618 店庆前夕;8 月 8 日,领证,京东发布第二季度业绩;10 月大婚,京东 " 十一 " 家电促销。

有网友就此感慨:有了奶茶妹妹,强东再也不愁广告费了。

事实上,章泽天最近的颇多举动,也与京东业务相关。

3 月见比尔盖茨,是为京东捐赠平台站台,尽管网友们讨论的热点,歪成了章泽天跟盖茨饭桌聊天的英文是否正宗;

4 月在美国开私人时尚趴,请到 95 岁的传奇偶像 Iris Apfel,以及出席 AAFA(美国服装和鞋履协会)年度晚会、与邓文迪参加艺术品鉴赏会等等 …… 这一系列与时尚相关的活动,背后都是京东的时尚野心。

图:刘强东夫妇与邓文迪参加艺术鉴赏会

根据京东提供的数据,2016 年,服饰已经超过京东传统的 3C、家电等类别,成为主要营业项。在新用户首次购买的品类里,大服饰占据 40% 以上,成为拉新能力最强的核心品类。

如此看来,老板娘章泽天的时尚变身,也是势在必得之事了。

毕竟,老板夫妇的形象,与企业发展息息相关。

趁热打铁的,5 月 8 日,京东发布第一季度财报,宣布公司首次扭亏为盈。

不过,相比社交场合的时尚得体,京东为章泽天打造的潮人形象,似乎有点风险——今年 4 月,新出任的京东大服饰事业部总裁丁霞透露,京东已经与法国知名时装品牌 JAY AHR 完成首个合作项目,由章泽天代言。

然而,画风却是这样的:

正面很美,背面确是龙、虎的刺绣元素,与章泽天本人气质并不相符,让人隐隐担心章泽天好不容易包装出来的时尚人设可能再次坍塌。

不管怎样,努力拼搏的白富美,抱得美人归的逆袭企业家,婚姻幸福事业有成,这样经典的偶像剧人设,确实是大众喜欢的那碗鸡汤。

不过,鸡精搁多了容易齁嗓子。但愿京东不要把奶茶妹妹这手好牌,打烂在手里。

Figure: meet with Gates, black and white stripes suit elegant and decent
Picture: take a photo with Iris Apfel, pink V collar dress is simple and generous
Once tried to play the mature black history, finally turned over an article.
Photo: Black History photos with Tian Pujun
Besides investing, Zhang Zetian is still busy with public welfare. The couple set up a public welfare foundation, Zhang Zetian as honorary chairman.
After the explosion in Tianjin in 2015, the Foundation donated 10 million; in February this year, more than 100 million donations were made to Suqian for education, pension, culture and other public welfare undertakings.
In addition, the foundation has promoted the Nanjing foreign language school to build a campus with Jingdong, landing in Suqian, which is much more advanced than sending money directly. The former is Zhang Zetian's alma mater, and the Jingdong official claims that she played an important role in it.
What's interesting is that at the signing ceremony at the beginning of this year, Zhang Zetian generously introduced himself as a daughter-in-law in Suqian. And to Liu Qiangdong, she will use the "Liu" such a call, said Mr. responsible for things outside the company. What they say.
This three years ago with the tea sister panruoliangren. At that time, the media asked: "then you have met parents, right?"
Zhang Zetian's answer was: "amount."......
A lasting self spending
In February this year, Liu Qiangdong attended CCTV's "big coffee" program. When it comes to Zhang Zetian, he says, "I'm blind. I'm not with her because she's pretty, because I don't know she's pretty or not."".
"Blind people face strong east" is true is unknown, but Liu Qiangdong was clearly aware of, ability of suction eye tea sister, and to help Jingdong brand.
Prior to this, Jingdong in marketing only a character card: Liu Qiangdong.
Jingdong is not so good at making chicken soup ma life mentor, but in the efforts to hype the boss, no loss to the opponent. When you know the question "what do you think of Liu Qiangdong and Zhang Zetian together", some netizens have combed the strange time line of the Jingdong love story":
Jingdong: first exposure time at the end of 2010, when the United States listed dangdang.com, congratulations to Liu Qiangdong micro-blog, blew a "Jingdong" from the first girlfriend, the success of suction eye;
Love of tomatoes: in July 2012, Liu Qiangdong and his then Jingdong mall, director of small appliances Zhuang Jia, almost simultaneously released a similar tomato photos, causing love speculation. 2 days later, Jingdong mall fresh channel on-line;
Tea love: in March 2014, the network broke the news, at the beginning of April, Liu Qiang East micro-blog admitted. During that time, Jingdong is seeking listing.
Since then, Liu Qiangdong and Zhang Zetian love each section of the ups and downs, and Jingdong business trends in the new time node magic coincide:
As of 2015 January, micro-blog broke up, catch up with the Jingdong push corporate revenue plan; in February, back home in Suqian, a Jingdong in May, the Spring Festival Promotion; proposal, on the eve of the 618 anniversary of Jingdong; August 8th, licensing, Jingdong released second quarter results; in October wedding, "eleven" home appliances sales of Jingdong.
Some netizens sigh with emotion: "with milk tea sister, strong east no longer worry about advertising fees.".
In fact, Zhang Zetian's recent moves are also related to Jingdong business.
March see Bill Gates, is donated platform for Jingdong platform, although users discuss hot spot, crooked Zhang Zetian and Gates table chat English is authentic;
In April, a private fashion in the United States, please go to 95 year old legendary idol Iris Apfel, as well as attend the AAFA (American clothing and Footwear Association) annual party, and Wendy Deng participate in art appreciation and so on...... This series of fashion related activities, all of which are behind Jingdong's fashion ambitions.
Picture: Mr. and Mrs. Liu Qiangdong attend the art appreciation meeting with Wendy Deng
According to data provided by Jingdong, in 2016, clothing has exceeded the traditional Jingdong 3C, household appliances and other categories, has become the main business. In the category of new users first purchase, large clothing accounted for more than 40%, becoming the most powerful core category of new ability.
So, the boss Zhang Zetian fashion change, but also the potential to win the thing.
After all, the image of the boss couple is closely related to the development of the enterprise.
In May 8th, Jingdong Strike while the iron is hot., released first quarter earnings, the company announced a turnaround for the first time.
However, compared to the social occasions are appropriate, the Jingdong for Zhang Zetian to create a trendsetter image, there seems to be little risk in April this year, as the new president of Jingdong large apparel division Ding Xia said, the Jingdong has completed its first project in cooperation with the famous French fashion brand JAY AHR, endorsement by Zhang Zetian.
However, the style of painting is like this:
The front is very beautiful, the back is embroidery elements of dragon and tiger, is not consistent with Zhang Zetian's temperament, let people faint worry Zhang Zetian finally packed out may collapse again are set up.
No matter how hard, white Formica, outrageous counterattack of the entrepreneur, a happy marriage is successful, this classic drama set, is indeed the public love the bowl of chicken soup.
However, put the chicken more easily snore throat. I don't take this Jingdong tea Sister good hand in hand, smash.

作者:传世 来源:chinahbhq.com
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